My Empire Avenue Mission Strategy: Holy Hell EA is a Wonderful Thing
So as you know I’ve been raving about Empire Avenue for the past week. I think it’s the greatest thing for social networking since Facebook and Twitter! It has truly done wonders for my online marketing.
The results from Empire Avenue are so good I’m afraid to ruin it by telling people the real numbers. As anyone who knows me can state, I’m so openly honest about my experiences in life that if you ask me how my day is going you may be horrified as a explain the complexities of my last bowel movement. (My wife says I’m special… right after she gets done dyeing of embarrassment) Seriously… I have nothing to sell… I don’t make a penny off you signing up to the service… It’s just such a great service!!!
So one of the capabilities of EA that makes it so useful is that you can post “Missions” for other EA users to perform and earn eaves for (EA’s equivalent to dollars). You can create a Mission where you pay 500 eaves whenever a user subscribes to your YouTube Channel, or 1000 eaves for sharing your latest blog post on Twitter. By creating these Missions I was able to increase my YouTube subscribers by 200 in ONE day!!!
What I have found is that there is definitely a way to create Missions so that they will be successful, and many ways to make them a flop.
The first thing to remember is that Eaves are in fact worthless. You’re in this to earn revenue from your web site, gain virality for your latest video, or try to change public opinion about some topic in politics. If you get greedy about eaves then you have become too involved with the game, and need to take a breather.
So when I create my missions I have a basic pattern that seems to be working very well:
- Only pay 500 eaves per Reward for the Mission. 500 eaves is FINE if you follow the next advice.
- Allow ANYONE to do your Mission. It is tempting to restrict the Missions to only your stock holders so that people buy more of your stock and you earn more eaves. REMEMBER eaves are worthless. I open my Missions up to everyone so that I get FREE, real visitors to my web properties. No matter how you cut it CPC cost for a real, live visitor to a site is 20 cents to $1.50 in real hard currency. If I can pay 500 fake dollars to get someone to check out my content that’s just a no brainer in my book.
- Only create 10 Rewards at a Time. It is tempting to want to create a Mission with 60 Rewards in the morning and then not worry about them for the rest of the day. I have found that you get diminishing returns based on how long the Mission is active. Once I have a Mission that’s over 3 hours old I expect that it’s as good as dead.
- Write a touchy/ feely reason why people should care about your web content. I specifically say how I’m offering high quality training for free to end users, and all I need is a little love and sharing so that more people know about my extraordinary content. I actually have some people complete the missions and refuse the Rewards because they support what I’m trying to do.
- Ask them to do more then one thing, or give them options. So if you want Subscribers you may say, “Please subscribe to my channel. We would also appreciate some shares and thumbs up so if you have already subscribed please share us with your followers”. This way you don’t lose anyone who may have already done what you are asking them to do now.
- Don’t send out the Mission as Shareholder Mail. It just costs you more Eaves and won’t do much for you if you follow the rest of my advice.
- Archive Missions that have failed… They don’t tell you this, but you are refunded your eaves when you archive a Mission that is still active. If you created a 60 Reward Mission and you still have 40 Rewards left just Archive the Mission and try again. ( I archive Missions once they are between 2-3 hours old)
If you follow this advice I think you will do very well. Like I say if you want me to go into detail about my last visit to toilet I will regale you with a 5 minute blow by blow account without blushing. Empire Avenue is doing so well for me that I dare not jinx it…
You can check out Empire Avenue Here: http://www.empireavenue.com/
And My Stock is Here: http://www.empireavenue.com/etcg