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Google AdWords for Advertising

Info

  • Level: Intermediate
  • Presenter: Eli the Computer Guy
  • Date Created: March 9, 2010
  • Length of Class: 65 Minutes

Tracks

Prerequisites

Purpose of Class

  • This class teaches students how to use Google AdWords to promote their business, and why it is so effective.

Topics Covered

  1. Actual Marketing Results for Eli the Computer Guy Repair Shop
  2. How to Use Google AdWords
  3. Strategies for a Successful Marketing Campaign

Class Notes

  1. Introduction
    1. Google AdWords has the best return on investment for paid advertising
  2. Warning
    1. Analytics needs to be setup for your website before you use Adwords
    2. Tracking
    3. Go SLOW
  3. The Basics
    1. CPC – Cost Per Click
    2. Impressions – When an ad is seen
    3. CTR – % of times ad is clicked
    4. You can geographically target Adwords
    5. Campaigns are where you set daily budget and geographic targeting
    6. Ad Groups are containers for keywords
    7. Keywords
  4. Strategies
    1. Target competitors as keywords
    2. Decrease your CPC until you are only spending what you need to to hit your daily limit
    3. Use a small amount of keywords

Real Numbers

. # of Tickets
Marketing Media Total Cost
Cost per New Client
.
. 642 Repeat Customer $0 $0
. 404 Google $35900 $88
. 195 Walk By $0 $0
. 103 Recommendation $0 $0
. 85 City Paper $23920 $281
. 66 Word of Mouth $0 $0
. 64 Billboard $13000 $203
. 36 Radio Spot $12500 $347
. 26 Door Hanger $5000 $192
. 17 Employee Referral $0 $0
. 12 Pull Tab Sign $0 $0
. 8 Urbanite $7000 $875
. 7 Book Fair $3000 $428
. 3 Baltimore Farmers Market $1000 $333
. 1 Radio Commercial $5000 $5000
.
. Total Tickets 1669


Eli the Computer Guy (437 Posts)

Eli the Computer Guy has 16 years experience in technology being the guy to fix "it". From the Army, to building out new satellite offices for the enterprise, to running his own shop with 9 full time employees Eli has real world experience with almost all systems that technicians will be working with. Eli has 1600 hours of formal technical beyond his Bachelors Degree in Criminal Justice on technologies ranging from Avaya PBX/ Audix to Microsoft, Red Hat Linux, MySQL, Cisco and much more.


  • Marty K

    You rock. I have a start up company and your classes are flattening the learning curve in phone, computers, and web marketing.

    There are not enough words to describe what you do…awesome!

  • gilit

    Eli ,
    Thank you for videos .
    My question is : on Adwards you pay , say 1$ per click
    but on Adsence the advertiser that you advertisment is displayed in his site get about 1 cent ?

  • Oscar

    Your google Adwords video is worse GOLD Eli.
    Long. BUT SO WORSE THE TIME!!!!!! What is amazing is that as I watched it, I would write questions on my note book, questions like how do I get a certification on Adwords and you answered them in your final thoughts.

    An entires business can be created just from watching this video. Its worse DLOG!



















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